So your in Empower Network and your looking for how to use Facebook even after they shut down the Empower Network’s links and FB group…then this will be the most important message you’ll ever read.
The first step is don’t freak out but see it as a sign of how to not market and use any Social Media Platform(yes we’ve been guilty, all of us).
See it as a message and the climate that’s coming in the future. It’s positive!
You see, Facebook’s priority is not unlike Google.
Facebook’s and Google’s loyalty is to their customers, users who use Google search engine and who use Facebook. There’s an army of networkers, sales reps and other businesses trying to get the prospects attention.
It’s like you standing in with thousands of business people shouting the same thing. You don’t get noticed and most of all; you will be labeled a spammer, someone to ignore and part of the problem.
The customers of Facebook are complaining about spams, links, Facebook spammy adverts, PPC and other hosts of methods.
It’s going to get worse, however…
That’s a good thing because majority will continue doing what they do while you become a professional entrepreneur and networker.
You will stand out from the noise if you implement the steps I share here.
Here’s what to change…
STEP 1 – Identify one problem your targeted prospect is hungry to solve.
Don’t lead with pitch on Empower Network or any company or product. Instead you need to focus on solving a problem that your prospects desperately need to solve!
Try this, watch the TV News or see the cover of the newspaper; you will they always lead with a problem. It’s a dark story of murder, corruption or accident.
After they have gone through the problems – they televise or print the nice stories.
That’s how your customers brain works. Your brain too.
Your brain has an alarm that goes off when it sees a problem. The brain will begin to investigate and your sales copy must now work to keep your prospects attention until they buy.
But how do you find out what your targeted customer needs are?
Just Ask Them. Don’t pitch, just talk, find out more on what the challenges they face BUT find out what their number one problem is. (I like to make a friend, find a need or want, and then if I can fulfill it with my offer)
I don’t know who your target audience is or your market but to just show examples;
- How to close sales Without Facing Rejections
- How to attract new customers withing using sleazy sales tactics
- Discover Why Customers Buy (and why they won’t)
You need to have a solution for this problem and stay true to your integrity.
Learn to provide your prospects valuable information to educate of their problem, why it happens, what the consequences are if they don’t solve it.
But first….you need to grab their attention and build your list to lead to the problem. When building the list, you can continue to stay in touch by educating your audience.
It’s important that you focus on solving ONE problem and keep it that way because you need to build credibility for the future.
Your customers will add their name and email address and you give them series of emails to highlight what I’ve mentioned.
This can be a capture page. It can also be an opt-in form on your blog. It can be both; hitting traffic from both ways.
STEP 2 – Lead Customers To The Solution and get Paid
Create a front end proposal (Solution). This front end will reveal your customers problem, why it happens…..and…..solves their problem.
It be a low end cost but high quality.
Your front end offer shouldn’t be a company pitch or about the companies product. Instead you are going to be the leading knowledge provider to solve your targeted customers problem.
But what type of solution do I create?
- Ebook *
- Video training course *
- Series of seminars
- Hiring of a specialized skills
It is extremely important that YOU HAVE solved this problem. That you lead with a knowledge and skill that has got you results and it’s not parrot fashion.
That being said, if you haven’t the track record, you need to stop wasting time and start solving your own problems in your business, which can help others who will buy what has worked for you. (create your own story)
There is no pretending here. If you don’t do this part then it’s going to be very difficult to generate sales, and build a sustainable business. Empower Network has the absolute best Internet Marketing Training I have ever seen all packaged up into The $15k Per Month Formula but if you do not implement that training it means nothing.
Step 3 – Create the Message
OK, you found out what your primary problem is. You found out what their objections might be too. You’ve recognized who your targeted customer is.
You also figured out what WILL get your prospect to take action.
Create a sales page(I use Optimize Press). It can be designed in your website or it can be a separate newsletter on a different domain name.
Create the message that grabs your customers attention, keeps their attention, and leads them to purchase your solution.
It must answer all the objections you have found your targeted customer has.
Step 4 – Get your customer in the front Door (Front End Offer)
Instead of directly leading your prospects to Empower Network and external affiliate products…lead to your blog first…..and build your list.
By doing so, you are first revealing your leadership.
Second, you build your list.
Third, it’s one of the first steps of branding you.
Branding won’t be effective until other people talk about you. (partner up and interview each other about a win in your biz and get it on video)
Provide valuable information to your targeted customer. This can be a free report, free ebook, free videos on the problem. (it’s OK to use PLR and customize if it’s to difficult to create your own from scratch)
Get them in the front door but be open, transparent in where all this will lead to. You need to educate you are in a business and the solution isn’t a free ride.
Create a Customer Testimonials that reveal what their doubts were about you, your service AND their result when they took action.
And keep doing this for every customer.
When people begin to talk about your knowledge, service, delivery and how awesome it is then this is branding. People are talking about your personally and it’s spreading for you.
It helps to increase your reach and your reputation.
Your reputation is gold. Nurture it as I’ve shown here, brand yourself and do not leadpeople directly to empower network or any affiliate products.
Instead lead people to your platform first and let them see your value, what people say about you.
Make your blog, eBook, or sales letter page filled with these real, authentic customer testimonials. Let these handle all the objections of your targeted customers.
How Can You Get Practical Help?
Follow me here on Facebook