Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Make the time to fully test your content. You have to make sure that your customers will be able to view the content that you are sending them. Send the message to your network of associates, family members and friends who will be your testers. Ask them to take a close look at the test message on their mobile devices, checking for readability and usability.
Sending offers out too frequently can turn some of your customers off. You’ll realize higher redemption rates if you don’t send them out too often. Your customers will believe that the offer is only for a limited time and is going fast, if you only send them out sporadically. If they believe another offer is imminent, they are not as likely to be swayed by the current offer to take action.
Just as Internet marketers test their websites in differing browsers, you should try out your mobile websites and ads on more than one model mobile device. Mobiles have different web browsers and have different screens or keyboards. For this reason, your website and your ads can look quite different on various devices. At the very least, you should test on all of the most popular devices.
Provide contact information for your business on social networking sites. You want your business to be seen. Sign your business up for all the popular sites, and try to get the URL named after your company. To begin with, set up a Facebook account and a Foursquare business page.
A/B testing could be helpful with a mobile landing page. Testing out a site is as important for mobile marketing as it is with a regular webpage. You can see what works and what doesn’t. Make two distinct versions labeled A and B of your landing page, then test extensively to see which of the two lands you the most sales. After testing the two pages, use the one that is most successful.
Enlist the help of your friends and family to help with your mobile marketing campaign. Consider hiring someone to test out your system in order to get an unbiased viewpoint.
You may not be aware of this, but apps are not hard to make for yourself. These can then be offered free to your clients. When you offer special apps to your customers you can actually bring your mobile marketing experience to a whole new level. There is a ton of variety to choose from, which will help you customize your app to the fullest.
Do not send text messages to your customers too early in the morning or late at night. As much as a customer likes your product or service, and no matter how exciting the promotion is, they are not likely to be pleased by a late night or early morning text message.
You can attract customers with savvy mobile marketing, but flooding people with useless messages can quickly turn them away. Research a variety of approaches before beginning your mobile marketing program. Your efforts will result in new customers and increased business